Citroen "GreenZone"

In order to promote the new line of green & energy efficient Citroen cars STB Sign Group, in collaboration with Citroen dealer Auto Maas B.V., has developed and implemented a new showroom concept.

This concept stimulates consumers to have a look at the different options in a clear and attractive manner.

The showroom now has a green area which is marked by window graphics, instore banners and artificial grass on the floor. In addition several cars have been wrapped with green foil to emphasize the main advantages of the new product line.

STB has assisted Citroen with designs, production & installation of this approach.